The day of the living not dead

Ready to Escape the Morning After?

After drinking all night, you wake up the next morning feeling dead. So, we positioned NotCo’s NotHangover as an antidote created with AI to make the living dead the living not dead.
Art Direction
Copywriting
Advertising
Commercial
* This project was made for academic purposes, not commercial use.
* This project was based on the The One Club Young Ones 2024 brief.
Client
NotCo
Date
March 2024
Project Type
Advertising Campaign
Duration
6 weeks

NotHangover by NotCo

After drinking all night, you wake up the next morning feeling dead. So, we positioned NotCo’s NotHangover as an antidote created with AI to make the living dead the living not dead.

Problem
Help NotCo launch NotHangover, a new probiotic shot which helps mitigate the effects of alcohol the day after (aka hangover).
Insight
Hangovers evoke a zombie-like state, where individuals feel drained and lifeless, craving a remedy that brings them back to vitality and vigor.
Solution
Positioned NotCo’s NotHangover as an antidote created with AI to make the living dead the living not dead.

Case Study Video Case Study Video Case Study Video Case Study Video

Execution

Problem: Help NotCo launch NotHangover, a new probiotic shot which helps mitigate the effects of alcohol the day after (aka hangover).

Poster
Create a PR and Social Media buzz to promote the product of NotHangover.
Social Media Filter
In the digital age, browsing for food has transformed into a rapid, sensory experience, where quick visuals and concise descriptions tantalize taste buds and drive decision-making.
Cinema Advertising
OpenTable offering options allowing users to have flexible options with informative insights while dining.
RADIYA.
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