Steam Duo

How can Steam introduce a love language through gaming?

Games can be a love language, but figuring out how to share special moments can be a challenge. Especially for those who aren’t able to be face-to-face as often as they’d like.
Art Direction
Campaign
Product Design
Strategy
UI Design
Motion
Client
Steam
Date
May 2024
Role
Art Director
Duration
7 months

Steam Duo

Gaming is more fun when you do it as a duo. And with Steam, we want to make internet date nights fluent.

Problem
For when they cannot be together physically, how can steam branch out to multiple ways in expressing intimacy and the love language that most couple gamers have?
Insight
Gaming couples rewrite the script of romance, finding intimacy not in candlelit dinners but in shared victories and laughter across virtual landscapes.
Solution
Introducing “Steam Duo,” an innovative, first-of-its-kind feature that allows players to achieve more when you game with your partner in grind.

Case Study Video Case Study Video Case Study Video Case Study Video

Execution

We love to play solo, but it's nice to realize that you don’t have to do everything alone.

Poster
Posters in high-traffic areas that charmingly express the memorable moments and spontaneous joy shared between two players.
Point Shop
The points earned through exclusive achievements, games, and events, can be redeemed for gifts, digitally and physically to your duo.
Physical Device
To signify the achievements reached with your duo, you can earn an exclusive device so intuitive and in sync with you both it can tell you when your partner is ready to play.
Client

Steam

Team

Radiya Aheto

my role

Art Direction
Motion Design
Product Design
Strategy

tools

After Effects
Figma
Illustrator
Photoshop
TinkerCad

RADIYA.
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