NBCUniversal

Evolving the Legacy of NBCUniversal Cable

With NBCUniversal's multi-platform brand, they aim to create a premium experience with their consumers, I designed a user-centered solution to unify the recognizable and valuable reputation among their cable networks through their email newsletters.
Art Direction
CRM
Redesign
Company
NBCUniversal
Date
Spring 2024
Project Type
CRM Email Design
Duration
12 weeks

Make the cable networks look Universal.

NBCUniversal is one of the world's leading media and entertainment companies. Distributing a portfolio of different genres through their cable networks like Bravo, E!, USA, SYFY, and Oxygen.

Objective
The current newsletters for NBCUniversal's cable networks present a common generic look.
Approach
Using slight gradients and formatting of the NBC email templates as a direction for these designs.
My Role
By reflecting NBC's legacy look and feel, I worked on their newsletter redesign to create a universal look throughout all the cable networks while keeping their charm on their own.

Before

After

Goals

Versioning

Collaborated with team members all around making sure templates align with dev and any designer that is passed on from me.

Fulfilling monthly requests

With requested keyart and copy, applying them for monthly newsletter send-outs.

Unified Header

A dark charcoal blue gradient header is used throughout with the logo modified to it's own touch per channel.

Gradient Divider

With the NBC's gradient used throughout the design, we went with the direction of incorporating a gradient, even though it might be slight, throughout every brand to reflect on a premium feel.

Personalized Sections

As it was originally on the original design, it's redesigned to resemble the NBC look in a flat middle color of the gradient.

Watch Your Favorites

Complete with the CTA to download the app of the designated network or the peacock app to view shows from there and more!

Footer

To wrap it up, the same dark charcoal blue gradient that is used in the header is used here!

Key Takeaways

Creating this new look had helped me understand that achieving the "premium look" isn't about the email itself, but the entire consumer's journey. Introducing them with a sleek experience can end up feeling exclusive and rare.

Consistency
Especially looking from the before and after of the templates, I've learned the importance of how contract can help bring information but, when used correctly, can introduce a different feel visually.
RADIYA.
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