More than just tacos

Mexico City are known for their tacos.

But it goes way further than only tacos. It also offers so much more than that, ranging from street culture to touristic places to amazing traditional arts and performances.
Art Direction
Campaign
Strategy
Client
Mexico City
Date
October 2022
Project Type
Adverting Campaign
Duration
6 Weeks

Mexico City is
More Than Just Tacos

This campaign is a promotional to express why you should plan your next trip to Mexico City as one of your first destinations post-covid pandemic.

Problem
When one thinks of Mexico as a foreigner, the first stereotypical thing to pass through people’s minds mostly is its food. More specifically, tacos.
Insight
Mexico City has absolutely great food, that’s a fact (and it goes way further than only tacos). But it also offers so much more than that, ranging from street culture to touristic places to amazing traditional arts and performances.
Solution
Expressing artistically the beauty of Mexico City through their food, tourist spots, and their arts and entertainment.

Execution

Poster
Pointing out three topics related to tourism in Mexico City to showcase the multiple options there are for food, entertainment, and sightseeing.
Brochure
In the digital age, browsing for food has transformed into a rapid, sensory experience, where quick visuals and concise descriptions tantalize taste buds and drive decision-making.
Social Media Filter
Not sure what dish to try out? Using our instagram filter, you can explore options for your future bites.
Client

Mexico City

Team

Paola Rendón Márquez
Radiya Aheto

My role

Art Direction
Copywrite

Tools

Figma
Illustrator
InDesign
Meta
Photoshop

RADIYA.
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