Opportunities for Black talent were scarce when Ricardo Khan and Lee Kenneth Richardson co-founded Crossroads Theatre in New Jersey in 1978. They aimed to prove that Black Theatre is for all audiences, not just Black communities. Today, Crossroads continues to spark cross-cultural and diasporic conversations by delivering authentic, creative, and purposeful stories.
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Ideating
Shared post-it of ideas among producers, art directors, and strategists to figure out the best approach for this spot.
Storyboarding
Working closely with a producer by taking a script and figuring out the storytelling that goes along it.
Rough Cut
Composed the video to help troubleshoot script and scene timing for the team.
Through the G.R.O.W.T.H. Initiative program, the paid support to have it gone live on channels. This data is provided through FertileData.
Impressions
Stations
Airings
Markets
By showcasing diverse stories and removing barriers, theater becomes a space where Millennials feel inspired, included, and eager to engage.
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