Airbnb local

How can we help Gen-Z authentically connect?

Despite Gen-Z's online connectivity, they often struggle with loneliness, struggling to immerse themselves fully in shared moments and make the most of their travel experiences.
Client
Airbnb
Date
March 2024
Project Type
UX/UI & Product Design
Duration
20 weeks

Belong Here, There, 
Anywhere.

Our platform, Airbnb Local, facilitates engaging in spontaneous local activities recommended by hosts and locals, fostering meaningful connections and collective memories. Travelers can collect digital souvenirs such as stamps and stickers throughout their trip, sharing them on social media to cherish and relive experiences with others.

Problem
While Gen-Z is the most connected online, their main struggle 
is loneliness.
Insight
They suffer from difficulty of fully enjoying moments with others while making the best use of their time while traveling.
Solution
Create a platform called Airbnb Local, allowing users to engage in activities while finding the best from locals locally and build memories to cherish together with others.

Feature 1: Move like a Local

Local Events

Encouraging travelers to engage in local activities, experiencing authentic moments.

Making friends

Meeting people who are locals and travelers, giving the chance to connect after the event.

Convenient

Wherever you are at the moment, receive alerts to be a part of the moment.

Feature 2: Share like a Local

Collect Stamps & Stickers

While traveling, you collect digital souvenirs as you explore.

Social Media Usage

Share moments using the souvenirs collected, with purpose.

Engaging.

Create masterpieces with scrapbook and journal-like style.

Key Takeaways & Next Steps

By reliving the spontaneous memories created with others on trips, users will feel a sense of excitement and hope in planning new ones.

Exploring UI
Creating UI design to best present where and how the feature would be implemented onto the Airbnb platform.
IG Stickers in UI
Presenting how Airbnb stickers can be connected to platforms like Instagram, similarly how stickers work on the iMessage app.
Ad Spot
Displaying ways this concept can be portrayed in a 15s, 30s. or even a minute spot.
Client

Airbnb

Team

MJ Park
Casey Rowland
Radiya Aheto

my role

Art Direction
Motion Graphics
Product Design
Strategy

tools

After Effects
Figma
Illustrator